Are the altered circumstances behind the growing demand? This seems to be the right correlation for the digital, media and e-commerce sectors. Along with new consumer habits and new shopping channels, 2020 has seen significant increase in demand for candidates skilled at data analytics, marketing personalisation and automation, online sales and digital activation (particularly in the consumer products and retail sector). In 2020, remuneration in these sectors grew by 10-15% and that trend is expected to continue in the years to come. Digital teams play an increasingly strategic role within the corporate structure of businesses and, as a result, experienced candidates are likely to be hired for directorial positions or even invited to join management structures.