In the rapidly changing business landscape, companies are constantly seeking new ways to increase their efficiency. One key element is optimizing sales processes. Hence, sales support managed services offer an effective solution, allowing companies to focus on their core activities. What are these services and why should you consider using them? Experts from Devire—Joanna Wojciechowska and Maciej Glanowski—answer these questions.  

What Do Sales Support Managed Services Entail?

Sales support managed services are comprehensive solutions offered by external firms to support organizations in optimizing and streamlining their sales processes. They are tailored to the specific needs and goals of each company, providing access to the latest technologies and methods while allowing focus on the organization’s core activities. 

With such an integrated approach, companies can significantly improve the efficiency of their sales processes. Customized solutions contribute to better financial results, operational cost optimization, and stronger customer relationships. 

What Is The Scope Of Sales Support Managed Services?

Sales process management services can cover a wide range of processes, from data analysis to sales process automation and customer relationship management (CRM): 

Sales process analysis: Monitoring and analyzing sales process data to assess effectiveness and identify areas requiring improvement and optimization. 

Strategic planning: Support in developing strategic sales plans tailored to specific business goals and detailed action plans. 

Sales technologies: Implementation and configuration of appropriate CRM tools, marketing and sales automation, and other technological solutions supporting these processes. 

Team training and development: Conducting training and providing support to sales process specialists, enabling them to access current sales tools, develop their skills, and effectively achieve sales goals. 

Lead generation: Assistance in acquiring new customers through various strategies and tools such as advertising campaigns, content marketing, SEO, and networking. 

Customer service: Support in maintaining customer relationships—handling, managing, and building long-term relationships with them. 

For What Types Of Companies Are Sales Support Managed Services Intended?

Sales support managed services are an effective solution for various types of companies, regardless of their size, industry, or stage of development. They are well-suited for organizations seeking to streamline their sales activities and achieve better business outcomes. These services are particularly beneficial for businesses looking to modernize their processes but lack internal resources or know-how to do so independently. 

Below are several examples of the types of companies that can benefit from sales process management services: 

  1. Small and medium-sized enterprises (SMEs): These companies often lack the resources and knowledge to effectively manage their sales processes. Managed services can help them optimize these processes and achieve their sales goals more efficiently. 
  2. Larger companies: Even large organizations may require support and expertise in optimizing and streamlining sales processes, especially when operating in multiple industries or possessing a complex organizational structure. 
  3. Startups: Managed services can assist such organizations in building and scaling their processes and achieving faster growth through effective sales management. 
  4. Companies with limited sales experience: Organizations lacking sales experience or just starting out in a new market can benefit from the support, experience, and specialized knowledge of an external firm. 
  5. Companies offering complex products or services: Such companies may need support in complex sales processes to effectively communicate the value of their offerings and persuade customers to purchase. 
  6. Companies operating in international markets: They may require specialized support in managing sales processes to adapt to diverse market and cultural conditions. 
  7. Organizations that value flexibility: Managed services are an excellent solution for companies experiencing seasonal fluctuations in sales or seeking to flexibly scale their operations. This allows them to adjust support and resources as needed. 
  8. Businesses in need of modernization: Organizations operating in the market for a longer period and wishing to update their sales processes will also find many benefits in managed services. They can assist in their transformation and automation. 

Discover other task and process management solutions from Devire: 

What Are Sales Support Managed Services, And Why Is It Worth Using Them?

What Are The Benefits Of Sales Support Managed Services?

Sales process managed services contribute to increasing competitiveness and success for companies by enhancing efficiency and improving customer service. They also bring many other benefits to organizations, such as: 

Optimization of sales processes

Managed services for sales processes can support companies in identifying areas that are not functioning properly and implementing improvements. This leads to a significant increase in their effectiveness and productivity. 

Increased sales

Through effective sales process management and the implementation of best practices, companies can significantly increase their revenue. This is possible through better utilization of opportunities and increased conversion rates. 

Better understanding of customers

Managed services can help companies better understand customer needs through analysis of their behavior and available data. This allows them to more effectively tailor offerings to their preferences. 

Access to expertise and experience

By using managed services, companies gain access to specialized knowledge and experience from sales experts, enabling them to leverage best practices and strategies in their own operations. 

Time and resource savings

Outsourcing sales process management to an external firm allows organizations to save time and resources, which can be more efficiently utilized in other key areas of their business. 

Scalability

Managed services can be easily adjusted to the changing needs and requirements of the company, enabling the scaling of sales activities as the business grows. 

Improvement of customer relationships

Effective sales process management can contribute to better customer service and building lasting relationships with them. This, in turn, leads to customer loyalty and increased customer lifetime value. 

Tracking results and data analysis

Companies providing managed services often offer advanced tools for monitoring and analyzing sales results. This enables companies to make better data-driven decisions and more effectively plan sales strategies.

What To Consider When Opting For Sales Support Managed Services?

When deciding on sales support managed services, several key factors should be considered. It’s important to choose the right company that will ensure effective implementation of processes and efficient achievement of goals. Pay attention to the following aspects: 

Experience and expertise: Make sure the chosen service provider has relevant experience and expertise in sales process management. Check references, portfolios, and reviews about the services they provide. 

Customized services: Ensure that the external company can understand and adapt to your business requirements. It’s important for the provider to offer tailored services. 

Cost transparency: Pay attention to the pricing structure of the offered services. Make sure the costs are clearly defined and understandable, without hidden fees or any additional conditions. 

Technologies and tools: Check what technologies and tools the provider uses for sales process management and whether they can effectively implement them. Ensure they are tailored to your business needs. 

Support and flexibility: It’s important for the company providing managed services for sales processes to offer adequate support and full flexibility in adapting to changing needs and business conditions of your organization. 

Data security: If managed services require access to business or customer data, ensure that the provider has appropriate security measures in place to ensure their safety and confidentiality. 

Contract and terms of cooperation: Before signing the contract, carefully review its terms, including the scope of services, payment terms, obligations of both parties, and procedures related to dispute resolution. 

Expected outcomes and success metrics: Clearly define the results you expect from the collaboration. Set indicators that will be monitored and evaluated during the contract period. Make sure the provider is able to meet your requirements. 

References and opinions: Before making a decision to start cooperation, it’s worth consulting with other clients of the provider and finding out about their experiences with the collaboration. Also, find and review opinions about the services provided. 

Remember that choosing the right external company is crucial for the success of your business. Therefore, it’s worth taking the time to carefully consider all available options and choose a partner that best meets the needs and expectations of your company. 

Sales Support Managed Services - Summary

Managed services for sales processes represent a strategic step for any company aiming to enhance its efficiency, maximize results, and build lasting relationships with customers. Through this solution, organizations can significantly boost their sales efforts. Such an approach not only positively impacts their financial results but also their image and position in the market. 

About The Authors

Joanna Wojciechowska – Sales Support Partner & Recruitment Expert, with several years of experience in employee outsourcing and permanent recruitment. She leads and coordinates projects in the SSC/BPO/Corporate areas, specializing in financial, sales, administrative, and HR profiles. She develops the Managed Services (end-to-end outsourcing) service with both Polish and international organizations. 

Maciej Glanowski – Manager with 15 years of sales experience. For over 6 years, he worked in employee outsourcing and temporary work services. He also conducted projects for companies ranked in the TOP 100 by Forbes magazine. He has also worked as an operational and sales consultant with numerous Polish and international organizations. 

Looking for a trusted partner to entrust with managed services for sales processes? Devire’s experts will thoroughly analyze your current sales process and identify areas requiring improvement. Based on this, they will develop a personalized strategy. 

Collaborating with us opens doors to new opportunities, knowledge, and experience from our specialists, advanced technologies, and best industry practices. 

Managed Services is a collaboration where you can entrust Devire with your operational tasks, and we actively manage them to ensure business continuity of the service. 

Sources used in this article: ¹Deloitte, 2023 Global Shared Services and Outsourcing Survey Executive Summary, accessed: 8.04.2024, Source.