Experts in B2B digital marketing are the most in-demand candidates for positions in sales and marketing in the IT sector. Their duties include supervision of the sales lead generation process and cooperation in creating industry-specific content. As a result of the digitalisation of most operations and communication channels, as well as frequent ransomware attacks, data security has become the no. 1 issue. As demand for cybersecurity software rises, the market is full of interesting employment offers for candidates with a background in creating product offers and consultants in this field. Producers and integrators that specialise in predictive analytics software are also focused on developing their sales and corporate customer service departments. At a time when high quality data operations have become a must, and business decisions have to be based on credible insights, the demand for premium services is surging; these factors have become more important than ever for businesses in virtually all sectors. The drivers of the growing popularity of big data solutions are similar. Lockdown has also boosted the growth potential for producers of e-commerce technology solutions - online store engines and fulfilment systems that enable smooth ominchannel operations. Without a shadow of a doubt, there are also interesting job offers waiting for sales people with an IT consulting background and candidates who can provide corporate clients with change management services and cloud solutions.